About Apoorva

Apoorva Pothula

I'm a product manager with seven years of experience across e-pharmacy, insurance, food delivery and quick commerce in India and Europe. I'm a 0-to-1 builder behind industry pioneering products: scaling GLP-1s in India, launching India's first OPD insurance product, and building a cloud kitchen network in the Nordics. I have an MBA from IIM Indore. I've led teams, and I've owned conversion and retention funnels. I'm an avid techie and board gamer, and I'm always open to picking up quirky projects in my free time.

Senior Product Manager, GLP-1 Partnerships | Novo Nordisk

Bangalore | 2024 - Present

Global leader in diabetes and obesity care, with the Ozempic and Wegovy brands in the GLP-1 segment in India.

  • Led a pod of 5 associates to build Novo Nordisk's first partnerships product for weight management. Scaled it to ₹27 Cr ARR across 12+ omnichannel partners.
  • Grew new business penetration 2x in 6 months by launching an omnichannel purchase journey that combined obesity counselling with customer education on GLP-1s (outcomes and treatment management).
  • Improved discovery and lead generation by shaping platform experiences across Tata 1mg, Apollo 24x7 and PharmEasy. Introduced widgets, brand pages, banners and short-form educational content, driving a 46% increase in new patients.
  • Introduced a Patient Support App providing medication guidance, diet consultations, lifestyle content and affordability support. Improved customer retention from 2 to 6 months and moved 18% of partner-channel customers into the D2C funnel.

Product Lead, Founder's Office | Kenko Health

Bangalore | 2023 - 2024

India's first insurance product offering both IPD and OPD care, with a completely in-house stack covering underwriting, selling and claims management.

  • Led a team of 7 associates and launched 6 OPD product lines (e-pharmacy, diagnostics, mental health, and others). Drove iterative experimentation across acquisition and retention funnels, improving conversion by 12%.
  • Built a global product search engine on Elasticsearch, with indexing across product names, descriptions, aliases, prices and other attributes. Increased search's share of add-to-cart volume to 50%.
  • Shipped a one-click prescription-to-cart feature using a vision-AI model. Fine-tuned the model on doctor prescriptions, achieving 73% order accuracy. Reused the model to enforce entitlement and copay limits, reducing claim payouts by 18%.
  • Launched KenkoPay, a cashless claim product for out-of-network hospitals built on the UPI stack, which increased benefits utilization by 18% and reduced the burden on reimbursements.
  • Built an inside-sales engine integrating Zoho CRM, Ozonetel and WhatsApp to identify and recover high-intent users, generating ₹1.2 Cr in incremental ARR.
  • Launched "Health Insurance @ ₹10", an affordable insurance product for underserved customers, in partnership with the Bill & Melinda Gates Foundation. This new partner-led revenue channel generated ₹1 Cr ARR.
  • Analyzed platform-wide leakage to identify policy gaps, system vulnerabilities and misuse. Plugged these gaps with tighter restrictions and fair-use checks, saving ₹3.2L a month.

Platform Product Manager | Rebel Foods (Faasos) & Curb Foods

Bangalore & Stockholm | 2019 - 2023

Pioneers in the food-delivery and quick-commerce space across India and Europe. Exclusive food-delivery fulfillment partner of Flink, Europe's Blinkit.

  • Owned the complete kitchen operations platform for 450+ cloud kitchens globally. Served 2 million+ monthly orders through our own app and leading quick-commerce and food-delivery marketplaces.
  • Drove a 23% sales lift by enabling real-time menu integration and food plus grocery combo carts for quick-commerce kitchens. Launched search, category navigation, recommendations and cart recovery journeys, improving AOV and conversion.
  • Instrumented kitchen operations with event tracking and Looker dashboards to identify process leakages and systemic menu and billing issues. Used these insights to reduce cook time and incidents, saving ~₹2.5L a month.
  • Rebuilt the Kitchen Management Platform to orchestrate the full order lifecycle. Integrated inventory planning, order preparation sequencing, TAT tracking, packaging and rider handover into a single unified workflow.
  • Created an improved Catalog Management Platform for managing listings, recipes, ingredients, pricing and promotions.
  • Built audit logging and approval workflows into KMP and MMP, enabling both platforms to clear ITGC audits. Commercialized them as SaaS products, creating an additional revenue stream for the company.
  • Built a modular, GDPR-compliant invoicing platform across 8 international markets in under 30 days, standardizing invoice generation and reducing processing TAT by 70%.
  • Analyzed trade promotion data to identify leakage and built SQL-based reconciliation logic to plug the gaps, saving ~₹50K a day.
  • Started as an IC at Rebel Foods in India and later moved to Curb Foods in Stockholm, leading a pod of 8 members.

Product Owner, Engineer Trainee | Tata Motors

Pune | 2017 - 2018

India's leading automotive manufacturer, developing connected and safety-critical electronics for passenger vehicles.

  • Developed a faster testing protocol for a low-cost rear-view camera sensor, reducing testing time by 50% and saving ₹40L a year.

Education

  • MBA, Strategy & Marketing | Indian Institute of Management Indore | 2020
  • Exchange Programme, Tech & Management Studies | NEOMA Business School, France | 2019
  • B.Tech, Electronics & Telecommunications | College of Engineering Pune (COEP) | 2017

Skills

Product strategy, 0→1 product development, product discovery, product sense, design sense, growth and conversion, retention, search and recommendations, AI/ML products, LLMs and AI agents, LangChain products, AI evaluation, SQL, Python, experimentation and analytics, Mixpanel, CleverTap, rapid prototyping.

Get in touch

I'm based in Bengaluru, India, and open to relocation. You can reach me atpothulaa245@gmail.com or onLinkedIn.